From Shelf Awareness:
Booksellers are marketing Google eBooks in a variety of creative ways, Bookselling This Week reported. For example, among other steps, the Book Bin, Northbrook Ill., is offering loaner Sony Readers, has featured a range of e-readers in a store display and has a large sign in-store announcing that it is selling e-books.
Rainy Day Books, Fairway, Kan., is promoting e-books in a variety of ways and will highlight a handful of e-book titles in its weekly newsletter.
Several booksellers, including the Tattered Cover, Denver, Colo., and Kepler’s, Menlo Park, Calif., are considering or are offering discounts on non-agency model e-book titles. Kepler’s has promoted “aggressive discounts” on five such titles.
(For more on indies and Google eBooks, see Robert Gray’s column below.)
booksellers are definitely happy about this new option that for many of them wasn’t available until now. It’s a great addition to independent bookstores, but we believe independent bookstores shouldn’t cont too much on Google Editions. Here are five reasons why – http://ecolibris.blogspot.com/2010/12/5-reasons-why-independent-bookstores.html