i-Mobilize, an iPhone developer largely focusing on dating and meditation apps, has announced a new e-book app for the iPhone called “iRead”. I have not been able to find much information on this reader beyond its press release, however.
The company claims to have “contracted with several publishers to bring their catalogs to the iPhone and expects to have hundreds on sale in the coming months.” It also claims "Our new eBook reader technology puts us on a level playing field with the major players like Stanza and Amazon,” but I have my doubts.
They certainly could have chosen a more unique name. At the moment, there are four apps on the app store with “iRead” in their names—none of them from i-Mobilize.
Since the press release mentions individual books being under review by Apple, I suspect that that “iRead” is going to be yet another encapsulated e-book format in which the e-books are sold as individual apps.
