Free webinar: Creating enhanced and accessible ebooks to open new markets

Creating Enhanced and Accessible
E-books to Open Significant New Markets

Wednesday, September 28, 2011
2:00 p.m. ET/11:00 a.m. PT

Are your e-books available to people with reading disabilities? If not, you are missing out on a significant percent of the marketplace.

Making your content accessible isn’t just the right thing to do, it makes good business sense. With smart planning, every enhanced eBook can be made accessible, with little or no extra cost or effort required.

Consider this:

• 10 percent to 15 percent of the U.S. population has dyslexia.
• More than 3.4 million Americans are blind or visually impaired.
• Approximately 44 million adults cannot read well enough to fill out a job application, read a food label or read a story to a child.

Device manufacturers are taking steps in the right direction: a new iPad case features a Braille-equipped keyboard, and according to Apple, the iPad and iPhone are compatible with 30 or more Bluetooth enabled Braille displays. But publishers have a long way to go.

Join Book Business for this free webinar and learn how to leverage the latest device technologies and standards (including EPUB 3) to efficiently create enhanced and accessible e-books for /all/ readers.

Come to this session armed with your questions. You’ll be able to submit questions directly to our panelists for a live Q&A session during the hour.

Sponsored by: Aptara

Click here to register today!

Can’t make it on September 28th? No problem! All Publishing Business webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.