Brett Sandusky is Director of Product Innovation, Kaplan Publishing. Jeff Olson is Vice President of Research, Kaplan Test Prep.
Partnered with IDPF in EPUB 3 pilot working group.
Sandusky: project is to produce to mini ebook editions, 2 to 3 chapters -of MBA Fundamentals: Accounting and Finance – one in Epub 2 and the other in Epub 3. Expect to finish pilot in end-Q1 of next year. Want to set market sensitivity to price point of enhanced Epub 3 features, evaluate new Epub 3 technologies from a customer viewpoint and prioritize investment in emerging and future Epub 3 technologies. Test case features are interactive tables and forms, MathML support and improved CSS support.
Olson: testing methodology – prelaunch ethnographic research, parametric data compilation, survey research and focus group. The deliverable is a white paper on best practices for design and development for feature sets. In Kaplan’s area iPad penetration is about 10% with some areas approaching 20%.
