Kelly Gallagher is Vice President of Publishing Services, RR Bowker.
BookStats guiding principles: solid methodology, broad participation, flexible & trendable data set and tools. Long term, trustworthy approach to getting numbers. Looks at industry from perspective of category, format and channel. Standardizing on what is meant by each term. Collected data from 35,000 publishers, three years of sales and unit data and three levels of participation.
Source data results from $14.8 billion in source data and from 1.963 publishers. Came up with a way to stratify the industry so that can categorize sales. Allows them to put every publisher in a bucket and then compare them with their peers.
2010 market is $27.8 billion and volume is 2.57 billion units. Can break this down now by category of publisher for the first time. Market is showing about 5.6% in dollars. Breaking down digital by ebooks, audio, enhanced ebooks, internet products and bundled products.
The new ability for publishers to manipulate data is now a “watershed” moment for BISG.
