Fire colorsAmazon UK is currently running a discount promotion on the cheap and now colorful 7-inch Fire, as well as the Fire TV stick. The Fire tablet is discounted by 20 percent from £49.99 ($72.40) to £39.99 ($58.00), bringing it close to the basic U.S. retail price. The Fire TV stick, meanwhile, is discounted by 14 percent from £34.99 ($50.70) to £29.99 ($43.45). Both offers come with free UK delivery.

Both of these offers are also marked as limited-time specials, so any British buyer who might want to go for them should do so soon. There’s no sign though of how long the offer will last. The news of Kobo taking over Waterstones’ UK ebook store, though, might nudge some waverers into finally plumping for the Amazon Kindle Store, especially given this timing. Go for it, Britain.


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