From the Los Angeles Times:

Does Vogue magazine have a digital archive in the works — one would stretch all the way back to its original 1892 issue? Rumors say that’s exactly what the long-lived fashion magazine is up to.

The blog Fashionista reads the tea leaves:

Vogue editor Anna Wintour attending the Webbys in June, accepting her magazine’s “People’s Voice” award by saying, “Sometimes, geeks can be chic.” (Webby Award winners must give five-word speeches).

Vogue publisher Susan Plagemann telling AdWeek that the magazine will be rolling out a new Web property in December. She declined to specify what that might be.

A “reliable source” confirming that a digital archive is what Vogue has in the works.

Since the AdWeek article — which was focused on the print ad sales for Vogue’s September issue, which are strong — fashion watchers have been speculating about “Vogue’s secret website.”

Read the Complete LA Times Blog Post


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