Mashable’s Lauren Indvik recently shadowed the men and women behind Sports Illustrated and published a case study of their workflow. There are some interesting lessons here for other publishers who are developing a digital strategy.

Indvik writes:

…web and print are divided mainly by article length: the web is for shorter, newsier hits and print is a repository for long-form journalism. Quality is consistent largely because most of Sports Illustrated‘s staff touch every extension of the brand. Nearly all the writers (95%) produce content for both the web and print, filing short news pieces for the web while building out longer, weekly pieces for the print and tablet editions.

Read the full post at Mashable.


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