a1011071_bb_pebanner.jpgFrom the press release:

Book Business, with support from Canon, proudly presents the next webinar in the Publishing Business webinar series: “Children’s Reading Trends in the Digital Age: An All-Access Pass to Scholastic’s ‘2010 Kids and Family Reading Report,’ ” based on the results of Scholastic’s recently conducted study.

Click here to register for free

We’ll be presenting live on Tuesday, December 14, 2010 at 2:00 p.m. ET/11:00 a.m. PT.

This hour-long program will feature Francie Alexander, Scholastic’s Chief Academic Officer. She will explore the statistics and insights found in the “2010 Kids and Family Reading Report,” and address why the results are important to publishers everywhere.

You’ll get information about:
– The impact of digital trends on how much children are reading and how they are accessing books;
– The average child’s attitude about e-books and printed books;
– Parents’ concerns about digital technology as it relates to their children’s literacy and health;
– What children’s current reading habits and preferences mean for your business today, and the industry at large as these children become the adult readers the industry will be serving in just a few years.

As an added bonus – if you have questions, bring them with you! Francie will be answering select questions from the audience in a live Q&A session built in to the hour.


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