Here’s the mp3 of an Advisorpress.com podcast I did with Peter Johnson on the subject “What’s Up with e-books?” This 55 minute discussion provides a good overview of the e-book world in November 2008.

imageWhat is environmentally-friendly, endorsed by Oprah, distributed worldwide, can be read in the dark, empowers aspiring authors, could end textbook shortages, and gets 38 million hits on Google? E-books!

And this month, on our Author Marketing Teleseminar, we have just the person to bring us up to date on this emerging form of publishing! Robert Nagle…will share his views on the current state of this emerging industry.

According to Wikipedia, as of 2008, new marketing models for e-books are being developed, formats are beginning to homogenize, and dedicated reading hardware has been produced. E-books have achieved global distribution, and electronics manufacturers are releasing more e-book readers for general consumer use, such as Amazon’s Kindle model or Sony’s PRS-500. E-books have seen tremendous market growth in Japan throughout the 2000s and currently has an e-book market worth ¥10 billion.

E-books may be reaching a tipping point. Just a few days ago, Oprah Winfrey gave an enthusiastic endorsement of Amazon’s Kindle E-book reader on her nationally-syndicated TV show, while major publishers are launching new titles as well as backlist titles in E-Book format. Apple’s extremely popular iPhone is also breeding a whole new generation of E-book users, with its gorgeous screen and wireless download capabilities.

Robert Nagle is a Houston-based technical writer with a background in literature and teaching. He holds a master’s degree in creative writing from Johns Hopkins University and writes pseudonymous fiction. Robert is TeleRead’s Web administrator and frequent contributor.

Other topics mentioned: Have we reached the tipping point yet? DRM, format wars, advice for authors, reading on the iphone, etc. Also, find out why I wrote a letter to Dr. Seuss in 2nd grade (at about the 45 minute mark, I think).

See author the Author Marketing Teleconferencing Calls also on the AdvisorPress podcast.

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