Monday through Wednesday is O’Reilly’s Tools of Change. I’ll be there and covering it for you.
According to a press release I got today, the event is sold out and has over 1,300 registrants. That means that, from what I saw at Digital Book World which was at the same venue, the space is going to be extremely crowded. All the keynotes will be live streamed by O’ Reilly and I’ll post a live stream link on Tuesday. This is something new and we’ll see if it works.
Monday is devoted to workshops and I’ll be covering:
Designing iPad Apps: Jennifer Brook (The New York Times), William Couch (USA TODAY), Craig Mod (PREPOST / Flipboard); The iPad and its emerging entourage of Android tablets have introduced a new style of computing, confronting designers with new challenges. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android).
This workshop is aimed at designers, developers, and product managers who may have experience with mobile app design and would like to sharpen their skills for tablet platforms. The emphasis is on product design and user experience, from crafting iPad-specific features to developing interface metaphors and touch gestures best suited to the tablet’s form and context.
Financial Modeling for Digital Products: Timothy Doyle (Harvard University Press), Lorena Jones (Chronicle Books); Most publishers have well-work P&Ls, budgets, and other financial tools for planning future products and analyzing current ones. But direct sales, agency pricing, POD, changing royalties, app stores, and currency exchange rates are just a few of the variables that need to be added or modified to get a realistic financial picture of digital product performance. Learn how to assess and update financial models for a digital and mobile era
Ebook Distribution Contracts: Legal Issues and Beyond: Cali Bush (O’Reilly Media); Whether you’re in the business of creating or distributing content, the real battleground for “Digital Rights Management” may turn out to be negotiating and managing contracts for digital content. Hear lessons learned from dozens of ebook and digital contracts (on both sides of the table). How are business terms evolving to handle emerging digital and mobile markets? Are there terms in your digital contracts that are holdovers from the print world and aren’t in tune with the realities of digital markets? Learn strategies for assessing whether a contract will meet your needs, and how to recognize potential pitfalls.
