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Posts tagged Ontario

The Mystery of the E-Book on the Subway Poster
June 24, 2013 | 3:15 pm

e-booksI'm all for creative marketing from the indie folks—it's a crowded market, and you want to stand out, no? What I don't understand? Spending money on this marketing without taking steps to make sure it's effective. Take today's little case study: I was on my way downtown and saw my first ever e-book subway poster ad. The poster was the little half-size kind they mount up at ceiling level, not unlike the Swatch ads shown in the photo above. A given subway car might have 10 to 15 of these per side, and often someone will rent out a whole car for a...

The Missing Link in Today’s Technology Education
January 17, 2013 | 11:17 am

I posted an article earlier this week about the difficulty of finding ready-to-go technology stuff for kids, and I figured out why: The publishers aren't the only monolithic entity who is slow to innovate! It seems the Ministry of Education—in my Canadian province, anyway—is slow to innovate, too. Just for fun, I looked up Ontario's Science and Technology curriculum {PDF} (last updated back in the stone ages of 2007) and, to my surprise, found absolutely no reference in it to computer technology whatsoever. This wouldn't be such an issue if teachers were even remotely prepared to fill in the gaps themselves. But...

Reflections on the First Week of School, from an E-Savvy Teacher
September 14, 2012 | 9:48 am

We're officially one week into the new school year, and when I compare this—my seventh back-to-school experience as a teacher—with my first year in this job, I'm startled by how much has changed. I remember working with a male teacher who was considered cutting-edge because he kept student records on a Palm Pilot. Now I work in a school that has $5,000 Smart Boards in every classroom! And the kids have changed too. For example ... 1) They're more well-rounded than they used to be. During my first few years, I could count on the kindergarten kids to be pretty much a blank...

Ontario Independent Publishers expand ebook catalogs; state of epublishing in Canada
July 14, 2010 | 10:10 am

obpo.jpgReceived this fascinating press release today. Despite all the talk about the majors, it's when I see something like this that it brings home just how pervasive ebooks will be. The Backgrounder, after the break, is especially interesting, as it describes a typical small publisher's problems and challenges in undertaking to do ebooks and gives a good overview of the state of ebooks in Canada. I would note, given my comments about Epub not being a standard, the Backgrounder's comment: It is only now that we are beginning to see the flattening out of formats to the...

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