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Posts tagged HarperCollins

Most popular sponsored content in 2013 about books
December 24, 2013 | 3:57 pm

Native advertising was one of the buzzwords in 2013. As digital outlets such as news sites looked for ways to make money, many turned to sponsored content. A native advertising distribution firm, Sharethrough, ranked the most popular sponsored stories in 2013, according to Adweek. Most of the data was based on shares through social media platforms. The top sponsored content was actually about books. HarperCollins sponsored a post on BuzzFeed “17 Problems Only a Book Lover Will Understand.” It had more than 700,000 social actions. The story on BuzzFeed generated nearly 1.5 million pageviews. But how does this translate into leads? The post was amazingly...

Barbarians at the Bookstore Gate: Big bucks and big books (or boobs?)
December 12, 2013 | 6:28 pm

Next time, o lowly author, you're feeling underrewarded and underappreciated, just think how lucky you are to scrape acquaintance and kiss rings with the glamorous beautiful and bucks-bundling people of the swanky publishing industry. Instead of slumming it with the little nobodies, you too can touch, however briefly, the hems of the garments of HELLO! Magazine glitterati. Doesn't that make you feel better as you toil at your screen? And just to remind you, Publishers Lunch has run a laudatory headline declaring: "Judith Regan Returns to Publishing, Backed By Phaidon." Publishers Weekly also put up a notice stating: "Phaidon Taps Judith...

HarperCollins is planning something big – like a dinosaur, maybe?
December 2, 2013 | 4:02 pm

harpercollinsA long and fairly uncritical interview article in Mashable takes us on a tour of the epublishing aspirations of HarperCollins under the stewardship of its new chief digital officer Chantal Restivo-Alessi, and its plans to corner the "Next Big Thing" in digital publishing - whatever it is. Mashable's Seth Fiegerman, it seems, is much taken by HarperCollins's readiness to jump into bed with startups like Scribd and Oyster on the first date, to get in the game. He quotes Restivo-Alessi approvingly to the effect that it matters to move early with startups to direct their thinking and guide their development. HarperCollins, it seems,...

HarperCollins’s comments on C.S. Lewis, Narnia portals
October 31, 2013 | 4:04 pm

harpercollinsFollowing my earlier report on the launch of  HarperCollins's two portals specific to C.S. Lewis and the Narnia franchise, offering direct book and ebook sales to the public in conjunction with Accenture technology, a HarperCollins spokesperson contacted me with further comment and clarification. Here are the replies provided to my questions: TeleRead: What is HarperCollins's intention in this project? What plans do you have to expand it in future? HarperCollins: This is something we did in partnership with the estate. It was something they asked for and is a service we can provide to authors. TeleRead: How can selling direct to customers through...

Scribd offers e-book subscription service
October 1, 2013 | 2:22 pm

The competition for e-book subscription-based services is getting tougher. Scribd announced it is offering its own service for e-books on Tuesday. The service will cost $8.99 a month for an unlimited amount of books and will have many HarperCollins among its publishers its library. Scribd is a six-year-old company that provided a place where can share documents. It already had the technology for use of e-books, and now it took it one step further. “We want to be one of the most publisher-friendly companies out there,” Scribd cofounder and CEO Trip Adler told GigaOM. “It’s core to our strategy to build this for...

‘Find It Fast’ research tome from print era seeks rebirth in Internet age
August 30, 2013 | 7:45 pm

Find It FastChalk this story up to a chance encounter at a yard sale overseas in Taiwan. Meet Robert Berkman, a man with over 25 years experience as an editor, author and professor in the media and information industries. You might know him as the author of a curious little paperback from long, long ago titled "Find It Fast: How to Uncover Expert Information on Any Subject," first published in 1987. The subtitle of the print edition sounds quaint now. But with a new subtitle in the works, Berkman's info tome is now being prepared for an updated sixth edition to be released next...

OverDrive announces second book of Big Library Read program after successful first promotion
August 22, 2013 | 11:17 am

OverDrive announced the second book of its Big Library Read program recently. This time, the e-book lending company is going with a children’s book—Jane O’Connor’s "Fancy Nancy: Nancy Clancy, Super Sleuth"—which is published through HarperCollins. The book will be available through the OverDrive app with participating libraries from Sept. 16-30. There will be no holds during that period, which means thousands of people can simultaneously read the book without waiting. OverDrive debuted the program in May with "The Four Corners of the Sky" by Michael Malone, through Sourcebooks. The program's first attempt was a success from nearly every standpoint—according to David Burleigh, OverDrive’s...

Victoria Barnsley’s HarperCollins exit and the content conundrum
July 6, 2013 | 2:05 pm

HarperCollinsVictoria Barnsley, Chief Executive and Publisher at HarperCollins UK since 2000, announced her unexpected exit earlier this week. According to the report in the UK's The Bookseller, expanded on the circumstances and on her own view of her profession in a valedictory speech at the annual HarperCollins author party, held this year in the Orangery of  Kensington Palace. (My thanks to author and illustrator David O'Connell for his picture of the party.) In this, she called for her peers to keep their focus on publishing as a content business, not a media business. As quoted by The Bookseller, Barnsley said: "My advice to publishers,...

Charlie Redmayne steps down as Pottermore CEO to become HarperCollins CEO
July 2, 2013 | 7:53 pm

On paidContent, Laura Hazard Owen reports that Charlie Redmayne has just boarded the Hogwarts Express to take him back to the land of the muggles. He’s stepping down as CEO of Pottermore and taking the CEO helm of HarperCollins. Prior to helping found Pottermore in 2011, Redmayne was EVP and chief digital officer for HarperCollins. One reason for the change is that Rupert Murdoch’s News Corp just spun its publishing arm, including HC, off into a separate company, and the previous CEO, Victoria Barnsley, felt it was a good time to leave. Pottermore’s CTO Julian Thomas will serve as...

HarperCollins announces BookSmash app contest as Big Book tries to take back the tech
June 10, 2013 | 11:22 am

BookSmashIn the latest push by Big Publishing to win back ground lost to digital disruption, Big Six house HarperCollins has announced a competition, BookSmash, for developers "to create excellent, functioning software and proof of concept apps utilizing the HarperCollins OpenBook API." The competition comes with a first prize of $15,000. "It is an incredibly exciting time to be a reader, an author, and a publisher," declares the HarperCollins intro to the competition. "Opportunities to engage audiences are endless—new devices now support numerous ways of reading, publishing, and reaching readers." Perhaps HarperCollins has had a hard time capturing a share of that excitement...

Morning Roundup: HarperCollins launches free books program; The Black Crown Project goes live
May 30, 2013 | 9:04 am

Morning RoundupsFrom Format War to Sustainability Fight (Future Book) History is repeating itself. The developments we currently see with e-books, are in fact not new. In the early eighties there was a battle between the image carriers Betamax, VHS and Video 2000. --- HarperCollins Launches e-Insider Program for Free Books (Good e-Reader) The new eInsider program is a new initiative by HarperCollins that will allow authors to send out samples, or the full edition of the book. Authors belonging to the publishing label will get a set of unique codes that can be redeemed for the entire eBook and can only be used once, before...

Morning Links: HarperCollins to launch digital-only imprint
May 1, 2013 | 9:23 am

Morning LinksHarper Collins to Launch New Digital-Only Imprint in October 2013 (The Digital Reader) 94% of Parents Think Libraries are Important for Their Children (GalleyCat) Barnes & Noble Filing Explains Why Patent System is Broken (Tech Dirt) Barnes & Noble Reduces Cost of Nook Readers in UK (Good e-Reader) Kindle Daily Deals: The Vegas Knockout by Tom Schreck (and 3 others)  ...