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Posts tagged advertising

When did the newspaper bubble start to burst?
June 16, 2012 | 6:00 pm

On Reuters, Jack Shafer ponders the question of who was the first company to abandon ship when the newspaper industry first began to founder. As far back as 1991, Warren Buffett had warned that newspapers were no longer the value proposition they had been, and he would not be buying any more of them. But all through the ‘90s and the early ‘00s, companies continued snapping up newspapers, and newspaper companies continued expanding their facilities. For there to be buyers, of course, there have to be sellers, but Shafer doesn’t think any of those sellers were looking ahead to...

Were local newspapers doomed by end of their advertising monopoly?
June 14, 2012 | 9:15 pm

On the Harvard Business Review blog, Justin Fox take a look at the 3-day-a-week downsizing of papers in Huntsville, Alabama and New Orleans, making those the first two major metropolitan areas without an actual “daily” newspaper—but not, Fox predicts, the last. Fox believes that local newspapers were always doomed—not because the Internet is better at reporting news, or even solely because of the Internet at all, but because papers’ advertising revenue stream has been superseded by other advertising streams. Newspapers flourished in the second half of the 20th century, Fox writes, because they had a monopoly on “the delivery...

Why advertising could become Amazon’s knockout punch
May 21, 2012 | 12:33 pm

Joe wikert It all started harmlessly enough with Amazon's Kindle with Special Offers. That's the cheaper Kindle that displays ads when the device is in sleep mode or at the bottom of the screen when paging through the owner's catalog of books. It is very unobtrusive and, since it lowered the price of the device, has made that Kindle an extremely popular device. Now there are rumors that Amazon is selling ad space on the Kindle Fire's welcome screen. That sounds pretty reasonable too as it's a simple way for Amazon to drive a bit of additional income that's pure profit for them. Given that...

Amazon solicits ads for Kindle Fire welcome screen, to the tune of $600,000
May 18, 2012 | 11:40 pm

Might an ad-supported Kindle Fire be in the offing? Ad Age reports that Amazon has been soliciting ads to appear on the Fire’s welcome screen, according to an executive at an agency Amazon pitched. The ad packages would start at $600,000 and include both Kindle Fire and Kindle with Special Offers ads, going up to $1 million for additional ad perks. The current Kindle Fire has no advertcising, but Amazon has been reported to have a new model of the tablet in the offing for July and may be looking to start the program then. An interesting note is...

Wired delivers the first-ever NFC-enabled advertisement
March 22, 2012 | 8:55 am

Images From the press release: WIRED today announced that the first-ever magazine advertisement utilizing Near Field Communication (NFC) technology will appear in its April issue (on newsstands 3/20). Readers who own NFC-enabled Android smartphones can launch a mobile website allowing them to test-drive the new Lexus Enform with Safety Connect, Lexus’ in-car navigation and information service by simply placing their phone near the ad. Once the ...

Condé Nast opens tablet reader metrics program to all advertisers
March 15, 2012 | 11:24 pm

Conde-NastAd Age reports that Condé Nast is going to open a program offering more information on the habits of tablet magazine readers to all its advertisers. The program started out with a trial run that only provided the information to select advertisers. The information will cover ten weeks after each issue comes out, and include the number of paid subscriptions and single-copy sales, the number of people who actually read the issues, the total number of times they opened it, and how much time they spent reading it. Premium advertisers will get extra information based on how customers engage...

The decline of print and the rise of the digital revolution
January 25, 2012 | 7:52 pm

On iMediaConnection, analyst Rebecca Lieb of the Altimeter Group posts a thoughtful look at what the “decline of print” might mean for media. She points to some of the same reports that we have covered over the last few weeks, such as surveys showing that tablet owners are buying less physical media, and projections that on-line advertising spending will this year surpass that for print advertising for the first time. She also notes that a market is growing for “enhanced” books with multimedia features (though plain text versions of the classics will always be with us). ...

Financial Times expects on-line revenues to overtake print advertising in 2012
November 28, 2011 | 11:53 pm

Yesterday, when pondering whether newspapers might eventually use free Kindles to rid themselves of print costs, I was reminded that advertising revenue is one of the major issues tying newspapers down to the print format. Which is why I found it interesting when I noticed a Reuters report that the Financial Times expects its online content sales revenues to equal or exceed its print advertising revenues in 2012. The Financial Times is known for its successful paywall strategy in which it allows readers eight free articles per month but requires they subscribe beyond that. It recently launched an HTML5...

Is the future of the web clutter or readability?
November 27, 2011 | 12:15 pm

crackedOn Elezea.com, blogger Rian van der Merwe shares some thoughts about the unsightly clutter that has been showing up on webpages for some time now. He cites as examples a Harvard Business Review article that has not one but two overlapping ads in front of it that must be clicked to be removed, and Cracked.com “where in my unscientific estimation about 15% of the page above the fold is devoted to the actual text of the article.” And there’s other clutter, too: a multitude of social network “like” buttons and follow-this-site social network and RSS feed links, There are...

HarperCollins mulling interactive ads in factual e-books
November 14, 2011 | 11:48 pm

HarperCollins is considering selling interactive ad space in factual e-books, New Media Age reports. The ads would be limited to books that convey factual information, rather than fiction titles. HarperCollins group digital director and publisher David Roth-Ey explains: “Certain kinds of books create immersive reading experiences whereby ads would be too interruptive for readers, and publishers and even advertisers aren’t likely to put a premium on that. But information books, for example a Collins birds guide, could provide very valuable real estate for contextual advertising - in this case potentially a binoculars manufacturer.” Other...

Kobo will ship $99.99 ad-supported version of Kobo Touch e-reader
November 12, 2011 | 11:06 pm

kobotouchWhen I first pointed out that Amazon was moving the price goal posts of its e-readers by referring to the with-ads price as the default rather than the ad-free price, I wondered whether other e-book sellers would be able to follow suit. Now it seems that one has. Kobo will knock $40 off the price of its $139.99 Kobo Touch e-reader for readers who are willing to put up with advertising elements “in discreet places outside of the reading experience,” such as the sleep or power-off mode screen. According to the listing on Kobo’s website, the $99.99 ad-supported reader...

Editorial director Josh Quittner talks about Flipboard
October 16, 2011 | 11:36 am

CNet has an interesting, fairly long interview with Josh Quittner, who was formerly the director of Time Inc.’s digital magazine strategy as well as Time.com’s editorial chief before quitting to take a job as editorial director for Flipboard. Quittner is a veteran tech journalist and editor, which makes it all the more fascinating he would take a position at such a young startup. Quittner explains that he was drawn to Flipboard by the changes that are taking place in the context of magazines. Flipboard represents a chance to break out of the traditional one-size-fits-all template magazines have used...