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Posts tagged advertising

E-Books With Advertising?
February 13, 2013 | 3:58 pm

I just saw this press release from EbookPlus, which wants to make books legally free. Sounds good, right? But wait, there's more. That's free, with advertising. offers any company the opportunity to create publicity to place in an eBook, whether it is a video, an image or a HTML page. The advertising is unobtrusive, placed only at the beginning of each chapter, volume or part of a particular title. This advertising is presented to readers for a few seconds, after which they can read the eBook normally without interruption during the whole of the chapter. Payment is only debited to...

Might a $150 ad-blocking proxy endanger web publishing?
November 12, 2012 | 11:42 pm

adtrap illoThe Internet has a love-hate relationship with advertising. Many users of the web consider web ads obnoxious. Many publishers of content on the web consider them vital. And as a result, there’s been an arms race between ad purveyors and ad blockers for as long as ads have been around, despite content publishers’ insistence that the lost revenue could cripple them. The latest shot fired in the war is a Kickstarter project for a device called AdTrap, Intended to retail for $150, available for $120 to early kickers, the AdTrap is a little open-source box with two Ethernet ports...

On self-publicity for self-publishers
July 21, 2012 | 5:40 pm

self-promotionOn Lit Reactor, Richard Thomas has a primer discussing the tools that exist for self-promotion, that writers can use to get the word out about their books and projects. The article covers Facebook, Twitter, Goodreads, Amazon, blogs and websites, forums, promoting others, printed matter, readings, and publishing widely. Thomas has decent advice for how to play to each platform’s strengths: use Facebook for fan pages and getting in touch with other people in the writing community. Twitter is best for short posts and links. Goodreads will let you hold book giveaways, which is another good way for getting attention....

Penny Arcade webcomic runs Kickstarter to remove advertising
July 19, 2012 | 10:15 pm

penny_arcade_logoGalleyCat has a piece about a Kickstarter campaign that originally came to my attention a week ago from my friend Eric A. Burns’s blog Websnark. This campaign, founded by Gabe and Tycho, the artists behind popular gaming culture comic strip Penny Arcade, aims to raise as much money as it can in order to allow the site to remove ads. The site has a number of graduated stretch goals, involving removal of some or all ads from the front page, or even (at $999,999) removal of all ads everywhere on the site for a year. There are a number of...

Award-winning political campaign rescues library with ‘book-burning party’
June 16, 2012 | 7:15 pm

bookburningIt can be hard to get enough funding for libraries. Troy, Michigan recently tried three times to get a tax increase passed to give the library sufficient funding to stay open. The vote failed twice, and had only one last shot on the ballot, days before the library would have to close. But as with two previous attempts, it was facing well-organized opposition who had managed to make the issue all about opposition to new taxes with no mention of the library at all. So the library approached ad agency Leo Burnett/Arc Worldwide Detroit and asked what they could...

When did the newspaper bubble start to burst?
June 16, 2012 | 6:00 pm

On Reuters, Jack Shafer ponders the question of who was the first company to abandon ship when the newspaper industry first began to founder. As far back as 1991, Warren Buffett had warned that newspapers were no longer the value proposition they had been, and he would not be buying any more of them. But all through the ‘90s and the early ‘00s, companies continued snapping up newspapers, and newspaper companies continued expanding their facilities. For there to be buyers, of course, there have to be sellers, but Shafer doesn’t think any of those sellers were looking ahead to...

Were local newspapers doomed by end of their advertising monopoly?
June 14, 2012 | 9:15 pm

On the Harvard Business Review blog, Justin Fox take a look at the 3-day-a-week downsizing of papers in Huntsville, Alabama and New Orleans, making those the first two major metropolitan areas without an actual “daily” newspaper—but not, Fox predicts, the last. Fox believes that local newspapers were always doomed—not because the Internet is better at reporting news, or even solely because of the Internet at all, but because papers’ advertising revenue stream has been superseded by other advertising streams. Newspapers flourished in the second half of the 20th century, Fox writes, because they had a monopoly on “the delivery...

Why advertising could become Amazon’s knockout punch
May 21, 2012 | 12:33 pm

Joe wikert It all started harmlessly enough with Amazon's Kindle with Special Offers. That's the cheaper Kindle that displays ads when the device is in sleep mode or at the bottom of the screen when paging through the owner's catalog of books. It is very unobtrusive and, since it lowered the price of the device, has made that Kindle an extremely popular device. Now there are rumors that Amazon is selling ad space on the Kindle Fire's welcome screen. That sounds pretty reasonable too as it's a simple way for Amazon to drive a bit of additional income that's pure profit for them. Given that...

Amazon solicits ads for Kindle Fire welcome screen, to the tune of $600,000
May 18, 2012 | 11:40 pm

Might an ad-supported Kindle Fire be in the offing? Ad Age reports that Amazon has been soliciting ads to appear on the Fire’s welcome screen, according to an executive at an agency Amazon pitched. The ad packages would start at $600,000 and include both Kindle Fire and Kindle with Special Offers ads, going up to $1 million for additional ad perks. The current Kindle Fire has no advertcising, but Amazon has been reported to have a new model of the tablet in the offing for July and may be looking to start the program then. An interesting note is...

Wired delivers the first-ever NFC-enabled advertisement
March 22, 2012 | 8:55 am

Images From the press release: WIRED today announced that the first-ever magazine advertisement utilizing Near Field Communication (NFC) technology will appear in its April issue (on newsstands 3/20). Readers who own NFC-enabled Android smartphones can launch a mobile website allowing them to test-drive the new Lexus Enform with Safety Connect, Lexus’ in-car navigation and information service by simply placing their phone near the ad. Once the ...

Condé Nast opens tablet reader metrics program to all advertisers
March 15, 2012 | 11:24 pm

Conde-NastAd Age reports that Condé Nast is going to open a program offering more information on the habits of tablet magazine readers to all its advertisers. The program started out with a trial run that only provided the information to select advertisers. The information will cover ten weeks after each issue comes out, and include the number of paid subscriptions and single-copy sales, the number of people who actually read the issues, the total number of times they opened it, and how much time they spent reading it. Premium advertisers will get extra information based on how customers engage...

The decline of print and the rise of the digital revolution
January 25, 2012 | 7:52 pm

On iMediaConnection, analyst Rebecca Lieb of the Altimeter Group posts a thoughtful look at what the “decline of print” might mean for media. She points to some of the same reports that we have covered over the last few weeks, such as surveys showing that tablet owners are buying less physical media, and projections that on-line advertising spending will this year surpass that for print advertising for the first time. She also notes that a market is growing for “enhanced” books with multimedia features (though plain text versions of the classics will always be with us). ...

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