From Self-Published Author’s Lounge, author Ruth Ann Nordin posts her plan. Ruth made $18,400 last year on self-published books, so she is someone to listen to.
Her plan outline:
Focus on publishing books
Why don’t think $0.99 long-term is a good game plan
However, $0.99 seems to be a good short-term plan
I’d like to also offer free copies of my newest release to anyone who will give it an honest review
I plan to publish seven books this year under my real name
Establishing my pen name
All the details at her site, including why she recommends Smashwords’ premium distribution.
Via @markcoker