This article actually went up briefly, early, “by accident” on Huffpo… but not taken down soon enough to prevent MobileReaders from discussing one of its (actually minor) points. But the full article is up again, and Pinter’s points are well-taken:
Ebooks don’t need to cannibalize their printed brethren, but right now they’re being marketed to do just that. People shouldn’t be buying ebooks just to save money. Advertisements for e-readers seem like they’re aimed at the same people who subscribe to the New York Times Weekender.
Yes, e-books are being marketed to people who already read… but to no one else. Where are the hip visuals to draw in the young ones? Where is the content that will get people’s attention? It’s certainly not in any ad I’ve seen.