Received the following email from Johannes Haupt in Germany:
Cyprus-based CE company Prestigio (brand of ASBIS) joins the European ebook reader race with several soon-to-be-released devices. Portfolio includes a 5″ mediareader called Libretto with Adobe drm support for epub+pdf (first of its kind), audio + video playback capacity, useful-looking switch-page-buttons and a pretty competitive price tag (110 Euro/130 USD incl. Tax) as well as several e-ink devices.
As one of the leading European distributors, Prestigio(.com)/ASBIS(.com) will sell their readers through many retailers (online + offline) across the continent so the devices could have a major impact here. Check lessen.net for some pictures, english data sheet etc.
Johannes has much more information, in German, at the site linked above.
Just keep in mind that 110€ is for 5″ LCD eBook reader, not with an E-Ink display.