House Rules, a thriller by Mike Lawson, “is the first novel to be published via DailyLit on a first serial basis, prior to the book being released by the publisher,” says Susan Danziger, founder of the service offering books by email and RSS. Cost of the 139 installments is $9.95, with four available as a free preview.
“Serialization–prior to the actual book publication date–via DailyLit will be a great promotional tool for publishers and authors. In the 19th century, many major novels, including books by Charles Dickens, were first released in serialized form in magazines and newspapers. We’re offering that again with a 21st century technological twist.”
Full text of released news release follows.
DailyLit Releases HOUSE RULES from Grove/Atlantic
Mike Lawson’s Title is released prior to book publication via Email/RSS Book Delivery Service
Mamaroneck, New York – For Immediate Release – DailyLit (www.dailylit.com), a digital publisher and service that allows users to read entire books via email and RSS installments, today announced a deal with Grove/Atlantic to serialize Mike Lawson’s new thriller HOUSE RULES via daily email installments prior to the book’s publication date on June 10.
HOUSE RULES by Mike Lawson is a highly-anticipated thriller featuring popular character Joe DeMarco. HOUSE RULES offers a revealing portrait of Washington, D.C. behind closed doors as the U.S. government contends with an averted terrorist plot to bomb the Baltimore Harbor Tunnel, and a private plane headed straight for the White House ignores warnings and is shot down. It is now available from DailyLit.com in 139 installments for $9.95.
“We are all increasingly aware of how new technologies are changing the way people read–and we were thrilled to have this opportunity to embrace it, and experiment with fun and innovative ways for readers to find and experience our wonderful authors,” said Amy Hundley, Director of Subsidiary Rights at Grove/Atlantic.
The author of HOUSE RULES, Mike Lawson, commented: “As an author, I’m always looking for ways to reach new readers, and I think DailyLit’s e-mail format will appeal to a lot of busy people, people who already use their laptops, cell phones, and Blackberries to read a vast amount of information every day. It’s great to be a part of this.”
“HOUSE RULES is the first novel to be published via DailyLit on a first serial basis, prior to the book being released by the publisher,” said Susan Danziger, President and Publisher of DailyLit. “Serialization–prior to the actual book publication date–via DailyLit will be a great promotional tool for publishers and authors. In the 19th century, many major novels, including books by Charles Dickens, were first released in serialized form in magazines and newspapers. We’re offering that again with a 21st century technological twist.”
ABOUT GROVE/ATLANTIC INC.
Grove/Atlantic, Inc. is one of America’s oldest independent literary publishing houses. Merged in February 1993, its two imprints, Atlantic Monthly Press, founded in 1917, and Grove Press, founded in 1951, have over the last 90 years published thousands of titles that have made an important contribution to American and world culture. The books (from Tropic of Cancer, Waiting for Godot, Naked Lunch, Cold Mountain, Black Hawk Down, The Inheritance of Loss, and The Gathering) and authors (from Samuel Beckett, Tom Stoppard, Harold Pinter, Mark Bowden, Donna Leon, Leif Enger, and Sherman Alexie) have had numerous best-sellers, and won every major award, including more than 20 Pulitzer Prizes, numerous National Book Awards, eight Nobel Prizes for Literature, and two Man Booker Prizes. For more information, visit our website at www.groveatlantic.com.
ABOUT DAILYLIT
DailyLit (www.dailylit.com) is a leading publisher of serialized books in digital form. DailyLit currently features over 850 classic and contemporary books available for free or on a Pay-Per-Read basis. Book installments are sent via e-mail/RSS feeds and arrive in a reader’s Inbox–which can be read on an iPhone or PDA–according to the schedule set by each reader (e.g. 7:00am every weekday). Installments can be read in less than 5 minutes, and additional installments are available on demand. DailyLit’s titles include bestselling and award winning titles, from literary fiction and romance to language learning and science fiction. Co-founded by a team of publishing professionals and technology experts, DailyLit is headquartered in Mamaroneck, New York.
