PC Mag has an interesting analysis of the Kindle Oasis launch—a look at Amazon’s newest premium e-reader from the perspective of a marketer, not a techie. One big takeaway for consumers is to read the fine print very carefully before clicking on the “Buy” buttons.
The analysis reminded me yet again how important the skill of reading comprehension is in this digital age. One of PC Mag’s five marketing lessons is ‘augmented reality’—or a fancy way of saying ‘watch the marketing.’ The Kindle advertises ‘months’ of battery life, on the one hand. This ‘months’ is calculated by adding in the extra battery juice the Kindle can siphon off its included case. But they also simultaneously advertise the thinnest, lightest Kindle ever. And that stat is minus the case, which was so vital in the battery question. You really have to be able to look at the details, the fine print so to speak, to see if this device is the right fit for you.
I like the look of the Oasis just fine, but the Canadian price is $400 and that is well out of my budget for this sort of thing. I can replace my iPad for that! But we’ll see who else bites. Maybe Chris Meadows will take one for the team and get his hands on one. Or maybe his new iPad satisfied his ‘new reading device’ need. I’m sure Apple is banking that a tablet, for most people, is good enough. Is it? We’ll see.