When I cover stories about the iPad, I often receive a few reader complaints. But ever since it came out, I have considered the iPad to be an important element in the increasing popularity of e-books, despite the voices of those who complain they would never read on something that heavy or that glowy.
And an Ars Technica article posted yesterday (and the InvestorPlace article it cites) gives me feelings of vindication. According to a ChangeWave survey, the popularity of the Kindle is actually falling among e-book reader owners overall, while the iPad’s percentage of ownership among those who read e-books has doubled from 16% to 32% since August. The reason for this is undoubtedly the surge in ownership among the still-new-enough-to-be-neat iPad over the last few months, increasing the overall number of e-reader owners faster than the Kindle could keep up.
The study also indicated that a greater percentage of iPad owners than Kindle owners consider themselves “very satisfied” with the device. And though more Kindle owners than iPad owners said they read e-books with the devices, significantly more iPad than Kindle owners read newspapers, magazines, and blogs or news feeds with them.
As Ars notes, it seems the versatility of the iPad is enough to overcome its three-times-higher-than-the-Kindle price point. 42% of people looking to buy an e-book reader over the holidays plan to buy an iPad, while only 33% plan to buy a Kindle.