“The American film industry is fighting rampant DVD piracy in Russia with a radical new tactic: cutting prices. To fight piracy here, where 9 out of 10 DVD’s sold are counterfeit copies, Columbia TriStar, a division of Sony, will price DVD’s at no more than 299 rubles, or just over $10, less than half its current price.” – New York Times.
The TeleRead take: Yes! A good example for book publishers, too.
