Indigo booksPublishers Weekly is reporting today that Indigo Books–Canada’s version of Barnes & Noble–has had a strong first quarter, posting a 5.4% growth in revenue.

That’s good news, during this time of Bookpocalypse, no? Growth for a bookstore chain! Even in a year when they closed seven outlets! Death to Amazon, book lovers unite! Right?

Or, not. Good news through the growth might be, the pundits at PW attribute the growth to the recent installation of Canada’s first American Girl boutiques at two of the retail stores. One of these stores in a mall I go to regularly, and I can attest that said American Girl boutique does a very brisk business indeed.

So, yay (I guess) to Indigo for being smart enough to diversify and keep its business profitable. But let’s not kid ourselves that this is really about books either.

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"I’m a journalist, a teacher and an e-book fiend. I work as a French teacher at a K-3 private school. I use drama, music, puppets, props and all manner of tech in my job, and I love it. I enjoy moving between all the classes and having a relationship with each child in the school. Kids are hilarious, and I enjoy watching them grow and learn. My current device of choice for reading is my Amazon Kindle Touch, but I have owned or used devices by Sony, Kobo, Aluratek and others. I also read on my tablet devices using the Kindle app, and I enjoy synching between them, so that I’m always up to date no matter where I am or what I have with me."


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