Maybe, but the company with the best footing is Apple. Anecdotally, several authors have mentioned the successes they have had through Apple’s iBooks. This is a good new for authors who are looking for other avenues to sell their books. But keeping iBooks strictly for Apple products may not do it.
iBooks has been around since 2010 when it was launched with the iPad. In 2013, iBooks became an integrated app on iOS 8. Since that time, iBooks seems to be taking more of the market share.
In October, Publishing Technology, a company that covers the publishing business end-to-end (in the company’s own words), conducted research into mobile reading. It asked 2,000 people in the UK which e-reading platform they use with 50 percent using Kindle and 31 percent using Apple’s iBooks. Kobo doesn’t get much attention outside of Canada and Nook continues to slide.
It’s conceivable that Apple could put out an iBooks for Android app, but the company may not want to do that. By offering iBooks only for its products, it gives its hardware a boost. But maybe it’s time to change that.
I don’t think iBooks should be an exclusive to just Apple products. With the accessibility of ebooks, consumers can essentially get their ebooks on any platform. On my Android tablet, I have the option of buying a book from Amazon, Kobo, Nook, and Google Play – but not from Apple’s iBooks (without a workaround).
I understand that Apple works in a way that keeps its apps, hardware, and software all within the same place. Exclusivity allows people to feel … special. In this case, I think Apple would be well-served in making its app available for Android, which could bring stiffer competition to the marketplace.
This is a question that has been asked of Apple for years, so it’s likely it won’t be coming, but maybe it’s time for a change.