Egmont will be launching 21 titles which will be priced at 80% of the pbook version. Ten titles will be available this month. Egmont says that it feels that this price structure is “fair” and that half price would be too much of a discount.
Included in the release are: You’re a Bad Man Mr Gum (Andy Stanton), Just Henry (Michelle Magorian), West End theatre hit War Horse (Michael Morpurgo), and children’s classic The Velveteen Rabbit (Margery Williams). Egmont described ebooks as the “least exciting” platform for the children’s market.
