From the press release:
With one month to go before the doors open to the trade on 30 July, powerful publishing corporates from India, Korea, Germany and the UK are gearing up alongside smaller fringe exhibitors from countries as diverse as Spain, Ghana, Ireland and Kenya, making it the largest book fair in sub-Saharan Africa with over 220 exhibitors from 31 countries. …
Collaborating with cultural institutions like the British Council and the Goethe-Institut has enabled the CTBF to tap into useful resources to help build the profile of ‘a fair for Africa. For example, the Goethe-Institut, a German cultural exchange institution has made it possible through a grant of almost R200 000 for 12 African publishers from Botswana, Cameroon, Ghana, Kenya, Malawi, Nigeria, Senegal, Tanzania, Uganda and Zimbabwe to attend the fair.
According to Ulla Wester, head of library and information services at the Goethe-Institut in Johannesburg, “There are many interesting publications in Africa but distribution remains a problem. Many African publishers have limited means and so by assisting them in coming to the fair, we’re able to help provide them with business opportunities and a platform to showcase their talent to an international audience. The world is a global world and we cannot stay in our smallness. People think differently and so when we come together and exchange ideas, something new is created, which is energising,” said Wester.