image003.jpgAt 4pm EDT on Tuesday, October 20, Barnes & Noble will be holding a press event in New York City to discuss “… A major event in our company’s history.” TeleRead will be there and we’ll give you a full report.

Stay tuned.

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  4. A major press event just to announce an ebook reading device? … Surely, the event will be trumpeting a far more exciting development than that!

    Here is a list of the “Top 10 *Possible* Announcements” from Barnes and Noble, coming on October 20, 2009.

    [Full Disclosure: the author has no connection with Barnes & Noble, or with David Letterman. Any perfect match with one of the items below, and Barnes & Noble’s actual announcement, is purely coincidental.]

    10. Once again, B&N will cease all sales of ebooks.
    9. They are awarding, to Barack Obama, the Barnes and “Noble” Prize.
    8. The new B&N ebook reader will be free. (The ebooks will cost $ 99 apiece.)
    7. In a new campaign titled “Beat that price, Amazon!”, with every ebook purchased, customers receive a free copy of the paperback.
    6. B & N has devised a new open ebook format: BNOB.
    5. Barnes and Noble has just bought Amazon.com.
    4. Barnes and Noble has just been bought by Google.
    3. Espresso Book Machines will be available in all B&N stores nationwide.
    2. A new B&N brick-and-crater bookstore will be opened, on 2010, on the light side of the moon.
    1. All hardcover books in the B&N store will be discounted ten percent. For this evening, only.

    Michael Pastore
    50 Benefits of Ebooks

  5. @Michael: Regarding #1, the 10% discount. If you are a book buyer, you can buy a $25/year B&N “membership” and get a 20% (or more) discount on hardcover books and 10% on paperbacks every day. For example, yesterday I purchased at my local B&N $143.88 worth of books for $113.51 (my B&N mastercard saves me another $6.14, bringing my purchase price down to $107.37).

    I admit I would have saved even more had I bought the books at B&N.com, but I like to order my books through the store so I can review them before I buy.

    So why settle for 10% for 1 night only when you can get at least 20% 24/7 x 365?

  6. Rich, you are absolutely right. And I should have known better, because I got my first B&N membership card about three weeks ago. (It’s so new that I forgot that I had one, until I read your message here.)

    I compared paperback prices on a few books that interested me. Amazon’s price and B&N’s price (with the discount membership card) were only pennies apart. Amazon offers free shipping on all orders over $ 25. B&N’s free shipping claims to be faster than Amazon’s — and based on a limited test (two orders that I placed), I think that it is.

    It will be interesting to see how Amazon and B&N compare on ebook prices for the same title.

    Michael Pastore
    50 Benefits of Ebooks

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