FutureBook reports that UK mobile company Orange released an Orange Book Club Android app, allowing customers to browse and download thousands of books, billing them directly to their Orange mobile accounts. However, an iOS version of the application is nowhere to be found.
It turns out that Orange submitted the iOS app at the same time as Apple announced its in-app purchasing policy change, requiring applications to direct in-app purchases through the app store, to the tune of a 30% cut of the revenue.
An Orange spokeswoman said, "Orange had submitted the Apple app at the same time as the Android app, but at the time of submission Apple changed their policy, so Orange is now changing their app to meet with that new policy."
Oddly, Apple has approved recent app updates from Kobo, Amazon, and Netflix, all of which are expected to be affected by the in-app purchase requirements, but all of which still do not incorporate those changes. Of course, there is a grace period that is set to expire June 30th, but it seems strange that these companies would continue upgrading their apps anyway if they knew that they were going to have to pull them in June.
Curiouser and curiouser. I suspect it will be at least July before we fully understand just how all this is going to shake out.