That’s the title of an excellent overview article about the state of the hardware ereader industry in BestTabletReview. It’s worth reading.
What about the little guy?
A miracle. For a small manufacturer to break into the eReader big leagues it would take a literal miracle. We’re talking Roy Hobbs stuff here complete with music, lightning and exploding lights. And even if they’re lucky enough to find themselves in Roy Hobbs’ cleats, it will mostly likely turn out like the book and not the movie. Their device would have to be superb, offer something not found anywhere else and be hooked up to a robust and supportive marketplace. More importantly it would have to be cheap. How on earth could any small manufacturer make money on it?