Just a few days ago, Sony executive Phil Lubell told Bloomberg that the company has two new ereader devices launching “probably” in August. Now the company appears to be backtracking on that statement, according to a response it sent to VentureBeat today.
VentureBeat’s article, published yesterday, looked at Sony’s poor performance in the ereader wars compared to Amazon and Barnes & Noble, despite having a head start. There’s not a lot of new information for the Teleread audience. However, Sony took issue with the article and responded with this:
It is true that Sony is committed to the Reader category and believes there is a market for both tablets and dedicated e-readers. And, since we have historically released new Readers every year since our initial launch, it is reasonable to assume we will do so again this year. However, the details about a new Sony Reader included in this article are inaccurate. We have not released any pricing, timing or features of a new Sony Reader. When we do have Sony Reader news, we will share all the details with you.
VentureBeat updated their article with the information, but added, “We’re keeping the original report because Sony may just be covering for an unannounced leak.” Either way, I bet Lubell has had an interesting past few days.