images.jpegThe NY Times has an article about the romance book market. According to the author romance is the fastest growing segment of the ereading market, including general fiction, mystery and science fiction.

“Romance,” said Matthew Shear, the executive vice president and publisher of St. Martin’s Press, which releases 40 to 50 romance novels each year, is “becoming as popular in e-books as it is in the print editions.” …

William Lynch, the chief executive, said in an interview that until recently Barnes & Noble was a nonplayer in the huge romance category, but that it now has captured more than 25 percent of the market in romance e-books. Sometime next year, he said, he expects the company’s e-book sales in romance to surpass its print sales.

“This is a new business for us,” Mr. Lynch said. “Romance buyers are buying, on average, three books a month. That buyer is really, really valuable.”

Dominique Raccah, the publisher and chief executive of Sourcebooks, an independent publisher in Naperville, Ill., said her romance e-book sales had grown exponentially this year, outpacing any other category.

Much more info in the article. Thanks to Michael von Glahn for the link.

2 COMMENTS

The TeleRead community values your civil and thoughtful comments. We use a cache, so expect a delay. Problems? E-mail newteleread@gmail.com.