Screen shot 2011 06 23 at 9 08 18 AM

From Publishers Weekly:

Bantam’s Loveswept imprint was one of the most popular romance imprints in the 1980s and 1990s and now Random House is reviving Loveswept as an e-book only line that will release its first titles in August. The new imprint will be a collaboration between Random U.S. and Random House Group’s Transworld Publishers division which will let the company release e-books simultaneously in North America, the U.K., and the British Commonwealth.

In the U.S., each title will include bonus content, and previously released titles will be reintroduced with new packaging. Random is promising an “aggressive marketing campaign” the will feature the original Loveswept tagline: “Love stories you’ll never forget by authors you’ll always remember.” Random will support the program with retailer promotions at major e-book accounts, national print advertising, digital and social network advertising, and online marketing.

The Bookseller says:

In the US, the launch is backed with a dedicated website Romance at  Random, complete with the Random logo redrawn in pink. In the UK, Cat Cobain, publishing director for women’s fiction, will oversee the activity. In the US vice-president and associate publisher Gina Wachtel and editor-at-large Sue Grimshaw will take charge.


The TeleRead community values your civil and thoughtful comments. We use a cache, so expect a delay. Problems? E-mail