Futurebook is reporting that Pottermore, JK Rowling’s portal for all things Harry Potter, was a big winner at The Bookseller Industry Awards. As author Philip Jones explains, the thrust of the message they are hearing now is that there is no longer such a thing as ‘digital strategy.’ It’s all just strategy now.

So, what do they think Pottermore is doing right? They identify four things Pottermore did incredibly well “for which the words ‘game changer'” apply:

1. They created a commercial e-book platform that was at least as good as Amazon’s

2. They set their own prices, and sustained them in the face of the agency scandal

3. They sold DRM-free e-books and proved it made viable business sense

4. They used the portal to extend the Harry Potter brand beyond the books

There’s more in the article, which we highly recommend to anyone running an e-commerce site in the publishing space. Happy reading!


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