The Los Angeles Times has a feature on a new company called GENWI that offers point-and-click app development for a monthly fee—essentially you add template parts, insert your own content, and hit publish (although it’s a little more complicated than that since you still have to deal with Apple’s approval process and fees). It reminded me of Red Foundry, a cheaper service that’s been around a little longer and offers pretty much the same thing.

I think they’re interesting solutions to the challenge of dedicated app development. Although both companies aim to help you produce a wide variety of apps for iOS, they’re equally capable of helping someone with a small development budget produce an ebook or magazine app.

Via eBookNewser


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