images.jpgPublishers Weekly is reporting that mobile phones were the highlight of the Digital Conference at the LBF.

“Mobiles are going to govern our creativity,” said George Lossius, CEO of Publishing Technology. Specialised e-readers were, in his view, sustaining the market, but mobiles – with millions of owners already, offered an opportunity to increase revenues. “Mobile phones offere the best one-to-one marketing opportunity ever seen on the planet,” Maureen Scott said. “People are trained to read content on their mobiles.” What may be more crucial, as several speakers pointed out, was that people were used to paying for that content.


The TeleRead community values your civil and thoughtful comments. We use a cache, so expect a delay. Problems? E-mail