From the press release:
Diesel eBooks and Koinz Media have signed a merchandising deal empowering bank/hotel/airline partners to offer eBooks as a reward for their credit card/loyalty rewards programs. This will give Diesel eBooks (http://www.diesel-ebooks.com) access to the $48 billion in annual purchasing power available through reward programs including leading Banks, Airlines and Hotel loyalty programs. Koinz Media (http://www.koinzmedia.com) provides a comprehensive digital goods catalog to consumers who can safely and securely purchase any type of digital good or service with their credit card or hotel reward pointsand Airline Miles. Diesel eBooks has deployed a flexible platform enabling partners to quickly incorporate eBooks into their marketing strategy via multiple vehicles including syndication, affiliate program and white label opportunities.
We are excited to be included as the eBook provider in the Koinz Media Catalog. We invested in a new platform a year ago with the idea that these types of channels were going to be key markets in the future and it’s great to see this playing out. Offering eBooks and digital goods as a whole is a great way to reward loyalty and the Koinz Media team have put together a compelling catalog and platform that can boost any reward portal.
“eBooks are available instantly to reward members that redeem their credit card reward points or airline miles at their loyalty portal. Diesel provides a vast selection across all the leading eBook readers and we are thrilled to be bringing this selection to our partner banks, airlines and hotel programs” Anu Shukla, CEO of Koinz Media Inc.
I just forwarded this as a suggestion to my (Australian) bank. As long as the ebooks are decent value (unlike most reward-redeemable products), I’d be happy to redeem my points for ebooks, since I currently redeem for cash and then spend it on ebooks. 😉