Screen shot 2011-01-11 at 6.58.08 PM.pngFrom the press release:

Books-A-Million, Inc. (NASDAQ:BAMM) and Bluefire Productions LLC announced today a partnership to make Books-A-Million’s extensive eBook library available through a mobile e-reader application. Bluefire Productions has created the Books-A-Million (BAM) Reader, giving mobile consumers easy access to a wide selection of best sellers from the BAM website and the ability to read them on their iPhones, iPads, and iPod Touches. Books downloaded to the application can be transferred to and read on popular e-reader devices, including the Nook. The free BAM Reader is available now at

Already a leading mobile e-reader application provider, Bluefire Productions creates its first private label application through the partnership with Books-A-Million. The BAM Reader is built on the company’s successful Bluefire Reader, the industry’s first iOS app to bring library books to iPads, iPhones and iPod Touches. The mobile eBook app contains rich features that give readers more options than competing apps, including:

§ Support for EPUB and PDF e-book formats, and Adobe Content Server 4 DRM support, making BAM Reader interoperable with popular dedicated e-readers;

§ Robust in-app search features including multi-search refinement filtering and sorting for industry-leading search and discovery of titles;

§ Seamless eBook purchasing takes place on the Books-A-Million website with easy integration into the app;

§ Ebooks purchased from Books-A-Million can be transferred to and read on laptop and desktop computers using Adobe Digital Editions;

§ Ebooks can be downloaded multiple times and read in the BAM Reader on iPads, iPhones, iPod Touches and popular dedicated e-reader devices.

The BAM Reader will also allow consumers to read e-books from public libraries, and consolidate, organize and read books through a consumer-friendly design and simple navigation features. And with support for EPUB, the industry standard for eBooks, the BAM Reader will automatically adjust the text to fit the reader’s screen. Bluefire Productions introduced the Bluefire Reader app in November, and through the Books-A-Million relationship, is extending it into the broader e-book marketplace.


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