From the press release:
Bluefire Productions today announces at the 2012 London Book Fair, several new worldwide customers leveraging the Bluefire platform to license and deploy their own branded e-reading applications. The recently updated Bluefire Reader is one of the top e-reading applications for Apple® iOS and Android™ devices and is based on the industry-standard Adobe® Digital Publishing Solution for eBooks, giving brick-and-mortar booksellers, start-ups and publishers the ability to offer a robust e-reading application and compete effectively with the market leaders. New retailers deploying Bluefire powered apps include Chapitre.com in France, ciando GmbH in Germany, MediaCorp in Singapore, and Books.CH in Switzerland. These companies join more than 25 other retailers and publishers around the world who are releasing Bluefire powered mobile reading and shopping apps on the iOS and Android platforms.
ciando GmbH, one of Germany’s leading eBook wholesalers, was looking to expand their customer base by offering mobile e-reading applications. The natural partner for meeting their objectives quickly and affordably was Bluefire. “Bluefire gave us the ability to quick release a beautifully branded application with an integrated access to the user’s purchased eBooks, allowing us to extend our services to our loyal customers while appealing to new readers at the same time,” said Norbert Hofherr of Munich-based ciando eBooks.
Bluefire is the leading provider of licensed, cross-platform solutions in the mobile publishing arena, and offers the only customizable, full-featured e-reading application on iOS and Android tablets and phones. Recent updates to the platform include the following new features:
· Support for the new iPad® Retina display · Support for new Android 4.0 user interface controls · Support for external hyperlinks in ePUB and PDF titles · Support for multiple Adobe IDs · New on-screen swipe for brightness control (iOS only) · Enhanced side-loading (iOS only) · Improved support for editing metadata (iOS only)