For those of you writer folks out there who have defied the wrath of Jonathan Franzen and opted for social media self-promotion as a valid way to publicize your latest epic (self-published or otherwise), here’s a useful infographic that details the all-important question of when to Tweet or Share. Courtesy of KISSmetrics, you can work out your social media tactics across all the North American timezones, with some data points applicable to other markets as well. For instance, it’s fairly obvious that “Most Facebook sharing is done on Saturday” is likely to remain true for most Western markets, although the optimum number of posts per day is more likely to vary. All the same, it’s handy grist for many a self-made social marketer’s mill. And it looks as though the implied follow-ups could be worth waiting for too.
