Here’s a lovely idea that I wish more mainstream publishers would copy: The University Press of Kentucky is dishing out free e-books in exchange for selfies of readers holding their UPK print title.
“Do you own a print copy of a University Press of Kentucky title and wish you had the ebook too?” states the University Press of Kentucky Ebook Loyalty Program Tumblr page. “Send us a digital photo of you holding the book to receive the electronic edition for free!”
You can see some of the results here:
For now, only PDF format e-books are available. But all the same, what a generous gesture, and what a great marketing idea. And what sheer, unadulterated fun.