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Here’s a lovely idea that I wish more mainstream publishers would copy: The University Press of Kentucky is dishing out free e-books in exchange for selfies of readers holding their UPK print title.

“Do you own a print copy of a University Press of Kentucky title and wish you had the ebook too?” states the University Press of Kentucky Ebook Loyalty Program Tumblr page. “Send us a digital photo of you holding the book to receive the electronic edition for free!”

You can see some of the results here:

University of Kentucky

And here:

University of Kentucky

For now, only PDF format e-books are available. But all the same, what a generous gesture, and what a great marketing idea. And what sheer, unadulterated fun.

University of Kentucky

 
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