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Microsoft Times ReaderWell, yes, the above headline might be a little over the top.

But having just tried the Times Reader for desktops, laptops and tablets, I wonder if we’re really talking Generation Gap here.

Here’s the problem. The New York Times—actually I should say “Microsoft”—has done a slick-looking reader that is nicely reflowable when it comes to juggling around article-sized units. No left-to-right scrolling! The Reader’s look might delight people over 35 or 40. But many Web-wearned young surfers, and even antiques like me, won’t be so ecstatic. Why? Because:

1. Even on a desktop running at around three gigahertz, the Reader is slower than it should be. Yes, this is a beta. But since the reader is usable offline, I was hoping that clicked-on articles would appear instantly, working from a cache. No such luck, despite the stored files. Maybe this is because the Reader is still in beta. Perhaps the B word also explains why the Reader needed at least 50 seconds on my system from boot-up to the display of the reconstituted front page of the Times.

2. While the final version of the Reader may end the software‘s speed problems, it won’t do away with a design-related delay that this human suffers. My dream news reading software would show me a bunch of headlines in one swoop, rather than forcing me to scan across my screen.

More on Reason Two

Scanning, unfortunately, is just what the Reader forces me to do in taking in little news summaries and headlines.

It’s not the best use of my time. While the Times perhaps wants a “realistic” graphical interface to please older readers, I suspect that many of the younger readers will feel the same as I do.

What’s more, this actually is a long way from the real New York Times layout; the newspaper is merely juggling little bite-sized chunks of text, except for the featured stories. For the minor stories, you still don’t get the best feel for the most important.

Instead of the dino approach, the Times would have been better off with the philosophy evident in the newspaper’s beautifully crafted mobile site for readers with cellphones, PDAs and the like.

The glories of mobile.nytimes.com

Come to think of it, even in real time, news stories come up faster on my little PDA, using mobile.nytimes.com via the Web and my cable modem/WiFi setup, than on my desktop with the Times software.

On my little Palm TX, I can see a bunch of headlines in a hurry, starting with the ones that the Times has ranked high on the home page—thereby giving the newspaper a chance to exercise some news judgment.

I think it actually would be cool to let the readers choose between the latest stories and those deemed most important within the past 24 hours. A cooke-based toggle? Oh, what you could do to make the mobile site even better!

Now, I’m not saying a desktop reading program should use an approach as spartan as the cellphone/PDA one on the mobile site. It definitely should run graphics and a photo or two or various icons to spruce up the home page, and I wouldn’t mind some text summarizing the articles. Even the mobile site offers article summaries on the home main page.

Away with the bloat!

But, please, do not try to give me a bloated cross between an old-fashioned newspaper and an electronic one.

Go for the big time–electronic–and make the Times viewable on my PC in both stored form (via special software) and in real time (via the aforementioned software and a regular browser).

Even some of the older people for whom the Times went post-modern, so to speak, might actually appreciate the above approach. The slimmer the core presentation—without all the efforts to imitate a paper-style appearance—the more opportunities for the Times even to sneak in graphics touting multimedia links.

Inevitable: I take it for granted that some precocious 11 year old will write in and say, “Who says this is an age thing? I love the looks of the Times Reader.” So be it. I’m recklessly generalizing.

Related: Vin Crosbie‘s essay on The Digital Edition Dirigibles. Vin is an old news hand—a former Reuters and UPI exec and a fifth-generation newspaper guy–who has been on the Net forever.

Reminder: I’m among the ringleaders behind the XML/CSS-based OpenReader standard, and our first implementer, dotReader, could be a rival of the Times Reader.

 
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