It’s amazing how people don’t get it. Last year Monty Python decided to make all their videos available on You Tube. But it’s more than that. Here’s the text from Monty Python’s You Tube channel:
For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. It’s time for us to take matters into our own hands.
We know who you are, we know where you live and we could come after you in ways too horrible to tell. But being the extraordinarily nice chaps we are, we’ve figured a better way to get our own back: We’ve launched our own Monty Python channel on YouTube.
No more of those crap quality videos you’ve been posting. We’re giving you the real thing – HQ videos delivered straight from our vault.
What’s more, we’re taking our most viewed clips and uploading brand new HQ versions. And what’s even more, we’re letting you see absolutely everything for free. So there!
But we want something in return.
None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years.
Now for the kicker.
From the You Tube blog:
when Monty Python launched their channel in November, not only did their YouTube videos shoot to the top of the most viewed lists, but their DVDs also quickly climbed to No. 2 on Amazon’s Movies & TV bestsellers list, with increased sales of 23,000 percent.
That’s after giving stuff away FREE with NO DRM. Contrast that with the publishing industry which is still treating its customers like criminals and making them rent, rather than own, their e-books.
They might not get it, but Monty Python does. And after all, wasn’t that one of the major points behind a lot of the Python skits – the typical corporate (or military) suit who just doesn’t have a clue.