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Jim Baen“You’ve got to write my obituary, you know,” Jim Baen, the SF publisher well known for his smart marketing of p- and e-books, told writer David Drake.

Drake laughed. “Sure, if I’m around–but remember, I’m the one who rides the motorcycle.”

Jim Baen died yesterday at age 62, following a series of strokes; and Drake has kept his promise. Excerpt:

While e-publishing has been a costly waste of effort for others, Baen Books quickly began earning more from electronic sales than it did from Canada ($6,000/month). By the time of Jim’s death, the figure had risen to ten times that.

Quick! 10 X 6K = 60K a month or $720,000 a year. Whether in revenue or earnings, that’s a impresive part of the pint-sized U.S. e-book industry.

A lesson for publishers? The best way for e-bookers to honor Jim Baen’s memory is to follow his wisdom, build communities of fans, and see customers as friends, not thieves and enemies.

 
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