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iliad-bronte.jpg(I visited the offices of Irex Technologies two weeks ago, and talked with some of the people there about their E Ink based Iliad e-book reader. Earlier reports of this visit here and here.)

At Irex Towers a tall glass case contains a number of E Ink prototypes and a Sony Librié, most of them (if not all) set to cycle through a number of images or pages.

The company has also got a couple of large notice boards filled with press clippings about the Iliad, and print-outs of e-mails that were sent to Irex.

Undoubtedly these displays will impress the visitor, but perhaps they also serve as a mirror to the team: this is what we have to improve upon, and this is what we have to work towards.

Several times during my visit P.R. man Willem Endhoven tries to make me understand that Irex Technologies is actively listening to what everybody has to say about what the Iliad should be like; your e-mails, the press, visitors, people receiving sample devices, test subjects, they all seem to play a role in the shaping of the Iliad.

Tabula Rasa

In a sense Irex is trying to make the Iliad a tabula rasa; a device that comes with as little bagage as possible. When you buy a pack of printer paper, you do not ask the manufacturer which texts come pre-printed on the sheets, nor do you ask from which publishers you can print texts on them. I get the feeling that the same goes for the Iliad.

But then again, you do not pay hundreds of euros for a stack of p-paper, and so the question of whether the device will work with the books you have bought or are planning to buy is a valid one.

And yet, Irex skirt around this question. Yes, there are talks with content suppliers. For instance, the company is talking with every Dutch newspaper.

Irex also claim to be in talks with three big names in e-book land, but does not want to tell me their names before these sellers reveal themselves.

The webshop is aimed at early adopters and gadget freaks. While Irex will be focussing on deals with businesses that wish to use the Iliad within their companies, or that wish to bundle their content with an Iliad, these first private customers will receive an almost bare device that may not even function fully. The Iliad will receive auto-updates through the Irex Delivery Service (IDS), so that in time it will become what it is meant to be. Yet, this is still the first generation Iliad, with the second generation planned a year from now.

When the roll-out for trials and the webshop will materialize this April, no DRM-ed books will likely be available for it. However, the Iliad will contain viewers for amongst others TXT, PDF and HTML, so the eager early-adopters will have something to play with.

One of the first viewers was made by a Chinese e-book seller (“think: the Chinese Mobipocket”) and supports annotations. Speaking of Mobipocket: at their forums, a user asks: “Does Mobipocket plan to develop reader software for the upcoming iRex Iliad eInk reader?” To which Mobipocket Support Team Member “mobi_erick” replied: “Perhaps. It is still in discussion.”

Developers! Developers! Developers!

The Iliad may be a tabula rasa in some ways, in other ways design decisions were made and stuck to. The screen size, the wifi function, the touch screen; these are the things that set the Iliad apart from the competition, and that Irex is not planning to depart from.

This tug of war between a daddy-knows-best approach and an open design is also apparent in Irex’s philosophy on third-party development.

Initially I reported that only Irex’s partners will be able to develop for the Iliad, but Willem Endhoven corrected me during my visit; only partners will be actively supported, but independent developers may receive the information they need to roll their own software. The company imagines three levels of developer information that it could release.

Level One is information on how to create content optimized for the Iliad. For example, if you currently put an HTML file on the Iliad, the device will count this as one page. Irex intends to tell users how to create multiple HTML files that are displayed as as many pages. These optimization notes should appear this month, at the same time the webshop is opened.

Level Two will let people code custom viewers. A viewer is a program running on the Iliad that displays a certain type of document format. For instance, there are viewers for HTML, PDF, et cetera. Developers will be told for instance how to access both the hard- and software buttons. This information should be released after the summer, when the system will be considered stable.

Viewers for specific (often DRM-ed) e-book formats should be supplied by the e-book sellers. Viewers control some of the hardware buttons and all of the software ones.

The third level would be to release the entire specification of the device for the hardcore hacker — said hacker shouldn’t count on this information ever to be released. Irex considers a completely reprogrammed device no longer an Iliad, and why should they support non-Iliads?

How to compete with paper?

irex-sidebyside-sm.jpgAs I wrote earlier, Willem Endhoven sees paper as the biggest competitor to the Iliad. The device is supposed to supplant paper, not PDAs or tablet PCs.

How this is going to work out, how this is going to result in a usable interface even Irex themselves cannot be sure of. Of course, they have performed extensive user tests. And yet many choices will only surface during heavy, real-world use.

Some of the choices that Irex are faced with (as doubtless the other e-paper reader manufacturers are): when the user doesn’t tell you otherwise, should you keep displaying a page forever (the default for epaper)? How do you notify a user when the battery is empty? With LCD, the screen will refuse to display when there is no more juice, but the E Ink screen will refuse to undisplay.

As for blanking the screen on purpose, either by pressing a button or after a set amount of time, I assumed this would be important mostly from a privacy viewpoint. However, the Irex people came up with a different example: when the stewardess in the airplane asks you to switch off your “computer,” you will want to make it appear switched off.

For the Iliad to compete with regular paper though, it will have to offer something different. Irex considers those advantages to lie in the areas of distribution (a company can distribute its internal documents electronically rather than on paper), and of on-time delivery.

Awareness, standards, paradigms

When I asked who Irex consider to be the biggest competitor for their e-reader (and received the reply “paper”), Willem Endhoven added: “and our greatest colleague/ambassador is the Sony Reader”. Irex consider the market to be big enough for all parties, and together these parties can work on awareness for E Ink devices, and on standards, and on the e-paper paradigm. Irex know the folks at Sony — when the Japanese giant was working on its Librié, Irex founder Jan van de Kamer was their liaison at Philips — but haven’t contacted them yet about cooperation in these areas, although they eventually would like to.

Speaking of trials, as we wrote before Irex are running a trial with subscribers of the Belgian financial newspaper De Tijd (“The Times”). The company plan to announce a second trial before mid-April.

Many other companies will start using the Iliad in in-house trials soon, according to Irex.

Conclusion

The time I spent with a functioning E Ink based e-book tablet was too short to draw any definitive conclusions. As I said before, I was dismayed by the speed of page “flips”. Undoubtedly part of this slowness can be fixed, but in the meantime the competition is developing LCD screens that are increasingly less hungry for electricity.

Assuming companies will keep producing (cheaper) LCD based e-readers, the choice between LCD or e-paper will be one decided by the qualities of the display type. For this reason I will be very interested to read about the experiences of those who have experienced the e-paper “paradigm” for real.

This is the third and last part in my series about the Irex Iliad e-book reader. Initially I planned to publish this part after checking with Irex on some uncertainties, and on some of the follow-up questions you had. However, that would have delayed the publication of this entry to the point where publication would become pointless. This is why I decided to write using the information I already had. There will be no fourth part; as far as I can tell, the Iliad will be offered for sale somewhere mid-April, after which I hope Teleread commenters will honour us with some of their own reviews.

Related: further first-hand (re)views of the Irex at Iliad by Sandra Vogel, Dutch newspaper De Volkskrant (Dutch), Teleread reader RobBl, and Nick Hampshire.

irex-sidebyside.jpg
Montage: An Iliad, a Zire and an A5 notepad side by side. The poor lighting shows, and because of lense distortion I had to correct each sub-image, which may have caused slightly differing relative sizes. The screen of the Palm Zire measures 67.5 by × 49 mm.

 
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