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Google KeepOur own Juli Monroe was first to bring Google’s weak Evernote wannabe to my attention. It seemed like a weak offering (no Web clipper, no iOS app, and so on) and I didn’t pay it much attention. But then the comments started rolling in. Susan, on our own site, had this to say: ”Two words about Google Keep: Google Notebooks. I kept all my stuff in there for years, then Google cancelled Notebooks. I drank my coffee to iGoogle and Google Reader for years too, both of which are headed to the trash pile. I’m taking a pass on any new Google thingie.”

And it seems she is not alone. By far the dominant sentiment out there on the blogosphere seems to be, ‘They have some nerve asking us to trust a new product after they just killed off Google Reader like that!’ One burned, twice shy, I suppose. A sampling from around the ‘net:

“As for Google’s new Keep notes service, well, it can keep that. There was a time when I might have considered making the switch from the tool I’m currently using—Evernote—to Keep, but not now, not after Google has demonstrated such a lack of commitment to its services.” (Forbes)

“Given the context, it’s hard not to wonder: Is Keep actually a long-term committed project? Or is it another random service we’ll become invested in as users only to find on the Google “spring cleaning” list a few years later?” (Computerworld)

“And in case you were wondering yes, I am still upset over Google Reader. That doesn’t invalidate my opinion of Google Keep, but it does remind me that we can’t trust Google not to rip the rug out from under us.” (The Digital Reader)

“If you hesitate to embrace Keep after watching Google shed services like Notebook and Reader, you probably won’t be alone.” (Techhive)

“Despite the permanent-sounding name “Google Keep,” I have to wonder whether it’s a good idea to start relying on a new Google product of this type.” (Liliputing)

Sure, products get tweaked or bought or ‘killed’ all the time. Google isn’t necessary ‘evil’ just because they’re killing off Reader. But it does seem a little poorly thought out to kill off a product even they admitted they know people love, and then immediately turn around and ask these same people to embrace a new one. The comments above are just a sample. Every single article I saw on this, other than the straight-up press releases, said the same thing: Well, they just killed off Reader, so why should I trust a new Google offering to stay around? And it’s not even that great an app anyway…

My advice to you? Don’t get too attached to Google Keep. The timing has doomed it before it even had a chance to grow, and it will be a victim of Google’s next ‘spring cleaning.’

 
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