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In a joint venture with Perseus Books Group, The Daily Beast is forming a new imprint, Beast Books, that will focus on publishing timely titles by Daily Beast writers — first as e-books, and then as paperbacks on a much shorter schedule than traditional books.

On a typical publishing schedule, a writer may take a year or more to deliver a manuscript, after which the publisher takes another nine months to a year to put finished books in stores. At Beast Books, writers would be expected to spend one to three months writing a book, and the publisher would take another month to produce an e-book edition.

That’s what David Steinberger of Perseus and Tina Brown of Daily Beast want to do, according the The New York Times. Evidently Ms. Brown thinks that many books are simply too late to be effective, given the long production schedule for paper.

Thanks to Nathaniel Hoffelder for the link.

 
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