When TIME magazine ran a summer movie preview feature in a recent issue, looking at three eco-disaster movies set release soon, two from America and one from South Korea — “Godzilla,” “Into the Storm” and “Snowpiercer” — its editorial and design team offered readers worldwide two different magazine layout in the print magazine’s four global editions and its online website (which has a paywall). I read the article with interest because I was interviewed for the story about two months ago and I was quoted briefly near the end of the article, so I studied the ways in which the print and online presentations differed from each other.
Both presentations were good — and engaging — but it was also interesting to see how a different headline can change the way a story is perceived by readers and how the additional elements in the print magazine’s contents page added to the to package.
I created a short blog post at my local blog in Taiwan just to show readers how the two versions differed in presentation, although of course the text was the same in both. The online version displayed a small Godzilla illustration by Turkish artist Eda Akaltun, now working in Britain, while the print edition gave her artwork a full page treatment, top to bottom, making it the middle page in a three-page article.