CES is Not a Book Fair – editorial by Edward Nawotka
January 7, 2010 | 12:38 pm
By Paul Biba
This excellent editorial appears in Publishing Perspectives. I have nothing much to say about it because I agree with all the points he makes – how boring is that?
As part of the editorial he discusses his experience with his tablet PC, but here is his final point:
The point of all this is simple: until books somehow morph into something other than “books,” the e-readers we have are already good enough to satisfy the needs of the vast majority of readers.
What’s important to remember as CES gets underway is that it actually has about as much to do with books and publishing, as does the AVN-Adult Entertainment Expo which is taking place elsewhere in Vegas the same time. CES is all about convincing retailers to stock the latest computers and gadgets, and for early-adopting technophiles (me included) to gawk over the cool new gear, write about it, and generate buzz.
Perhaps, you’re thinking, just wait until the end of January when Apple reveals it’s new Tablet…
Yes, betting against Apple is foolhardy: the company has a track record of producing magnificent devices. And I am just as eager as so many other Apple fans to get my hands on a new Apple table. But, I can say with some degree of certainty, Steve Jobs (or Jeff Bezos or Bill Gates…name your tech guru here) is no Joe Gutenberg. I know in my heart that whatever Apple unveils can only be evolution in computing and not a revolution in reading, no matter how amazing it may be.



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