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Julie and Julia cover“Little, Brown Executive Editor Judy Clain, who acquired ‘Julie and Julia,’ says she was amazed by the boost the book got from fans of the blog. ‘What we underestimated was how huge the audience was,’ she says.” – Wall Street Journal, via The Real Paul Jones.

The cons: “Still, not every blogger is a born author. ‘I don’t think a blog is a great place to look for new writers,’ says Ms. Clain, ‘because there are so many, and so many aren’t very good.’”

Related: Wikipedia’s blook definition and A few musings on the Lulu Blooker Prize and the Great American Gender War. Prize winners will be announced on April 3.

 
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