Barnes & Noble’s new Nook HD tablets, priced starting at $199, aim to stand out from the pack with reader-centric features and enhanced reading experiences for magazines and catalogs. The company’s goal is to drive book discovery and purchasing through the tablets in new ways.
Barrnes & Noble’s two new Android Wi-Fi tablets, the 7-inch Nook HD and 9-inch Nook HD+, aim to compete with other moderately priced tablets such as Amazon’s Kindle Fire and Google’s Nexus 7. But the new Nook tablets, starting at $199 and available in October, differentiate themselves most from competitors when it comes to some new reading and discoverability features.
“We’re Barnes & Noble and books is one of our main categories,” Theresa Horner, B&N’s VP of digital content, said at a briefing Tuesday …