EBookNewser and a number of other sites are reporting that The Daily has extended its two-week free trial period to at least February 28th. It has also been reported that The Daily will henceforth come with a two-week free period for any new subscriber who downloads it, even after the extended trial ends.
On AllThingsD’s MediaMemo, Peter Kafka reports that The Daily will also be expanding to Android tablets in the second quarter of 2011. Not too surprising given that it needs to find as wide a paying audience as possible in order to meet its costs and turn a profit.
The EBookNewser piece notes that the Daily cost $30 million to set up and will cost $500,000 per week to run. So if it wants to stay afloat, it needs to keep over 500,000 paying customers week to week. The question is whether anyone is going to want to read this vanishing, graphic-only paper enough to pay for it when there are plenty of other great news sources to be had through other e-magazine apps such as Flipboard.
